PROFESSIONAL EXPERIENCE

Resolve Systems 

Campbell, Calif. (remote) | May 2023 - Feb. 2024

Writer & Editor

• Acted as sole copywriter and copy editor for this IT automation startup, providing marketing content for campaigns, sales enablement, education, and to drive brand growth

• Produced a portfolio of content including blogs, e-books, white papers, web pages, case studies, customer stories and social media that represent thought leadership and subject matter expertise, including AI and generative AI topics

• Developed and maintained a style guide to ensure consistency in messaging, brand alignment, and the company’s voice

• Collaborated with demand gen and executive leadership on content strategy and execution, amplifying the brand and its authority in the marketplace and supporting business outcomes

• Edited all outbound content, including emails, event titles and abstracts, press releases and others

• Managed content calendar for blog production and maintain consistent publishing schedule across platforms 

 

​Oct. 2021 – Feb. 2023

Caregiver

• During this time between jobs, I helped my father, who has a disability, care for my grandfather full time as his health slowly declined.
   

Phenom

Ambler, Pa. (remote) | Aug. 2020 – Sept. 2021

Senior Content Marketing Manager

• Created and edited content that raised brand awareness, educated our customers and industry professionals, and helped the sales team nurture leads and drive product adoption 

• Produced episodes of our weekly talk show, which included sourcing and interviewing guests to provide value to current and potential customers and partners

• Enhanced our AI chatbot engagement and performance by analyzing data and making recommendations

 

The Human Capital Institute

Cincinnati (hybrid) | Dec. 2016 – June 2020

Digital Content Editor, Program Manager 

• Strengthened the delivery of HR, talent management and organizational strategy research and education through webinars, podcasts, online learning resources, corporate trainings, certifications and conferences

• Managed the production of and hosted up to 12 webinars and podcasts weekly for a membership of 175,000+

• Optimized our internal processes and user experience by reducing project timelines and creating technical guides for our sponsors and external SMEs

• Oversaw HCI’s branded and sponsored content and storytelling techniques, guaranteeing accuracy, quality and SEO

• Coached and mentored freelance contributors

• Certification: Human Capital Strategist (HCS)

 

Scripps | WCPO-TV (ABC)

Cincinnati | Sept. 2013 – May 2015

Web Editor, Health and Fitness Writer 

• Helped the country’s largest webteam strategize and roll out the first-ever premium subscription service for a TV station’s digital platform 

• Produced breaking, local and national news with live streaming, alerts and multi-platform coverage in our high-performance environment

• Supported newsroom integration to align broadcast, digital and social media teams

• Ensured SEO with compelling and prolific content that ranked highly in searches, ahead of the competition

• Created and launched an exclusive multimedia health and fitness series, “Get in Where You Fit In,” to educate our audience on fitness resources around the city, promoting accessibility and inclusion

• AWARDS: 2014, 2015 Edward R. Murrow Award, RTDNA – Region 7 Best Website, Large Market

 

TEGNA | WXIA-TV (NBC)

Atlanta, Ga. | July 2012 – Sept. 2013

Web and Digital Producer, Reporter    

• Managed hyperlocal news for 63 communities and their websites, producing unique stories daily 

• Produced local and national news, weather, sports, live coverage and developments, including the Boston Marathon bombing, the Sandy Hook Elem. shooting, Taste of Atlanta, the Music Midtown festival and other events 

• Promoted to strengthen WXIA’s presence, performance and viewer engagement across social media platforms via strategic crowdsourcing, storytelling and behind-the-scenes footage that was well-received

• Led social media content creation for early morning news, ensuring our voice and integrity aligned with our marketing approach

• AWARDS: 2013 Georgia APME Award – Best Website, TV A (500,000-plus) 

      2013 GABBY Award - Best Website, AA Category for Television 

 

NBCUniversal | WMAQ-TV (NBC)

Chicago | Jan 2012 – May 2012

Daypart Production Assistant

• Prepared executive producers and directors for newscasts, booked segments, participated in daypart editorial meetings and covered the assignment desk

• Wrote broadcast news content, and gathered audio and video under extremely tight deadlines 

• Wrote, edited and promoted stories on nbcchicago.com and on social media

• Launched NBC Chicago on Pinterest to bolster our social media presence and reach a new, specific audience 

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