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About Me

I’ve spent about 17 years working in newsrooms and B2B companies to provide information through many forms of content that helps others solve problems, achieve goals, and increase business outcomes.

 

As a journalist, I covered all things news, including big stories like the Boston Marathon bombing and the Sandy Hook Elementary School shootings. I broke the sentencing of former Ill. governor Rod Blagojevich, and I interviewed Ludacris at a music festival. In 2014, I helped the country’s largest webteam strategize and roll out the first-ever premium subscription service for a TV station’s digital platform.

 

Eventually, a lack of work-life balance drove me to take a break from the journalism industry, and I began working in human capital research and education and B2B marketing. Over the years, I’ve produced, edited, and managed content of all sorts, including blogs, e-books, white papers, websites, case studies, customer stories, social media, and more.

Outside of work, you'll likely find me practicing yoga, taking or teaching yoga and fitness classes, researching holistic wellness trends, painting, volunteering at various events, checking out new restaurants as they pop up in Charlotte, and spending time with my fiance, Aaron, and my beloved 6-year-old rescue pup, Captain. 

Specialties

⋅ SEO and content marketing strategy

⋅ Content and messaging development 

⋅ Meticulous, “eagle eye” editing

⋅ Data and analytics

⋅ Editorial planning, project management

⋅ Employer brand, talent management

⋅ User experience (UX) optimization

⋅ Journalism, communications ethics

Process improvement, editorial advisory

⋅ Simplification of complex information

⋅ Business, creative, technical writing

⋅ Human Capital Strategy 

Contact

Work Seen In:

Louisville Magazine, Louisville Bride, Bellarmine Athletics, The Red Line Project, Raw Signal, everyblock.com, Patch,Crain’s Chicago Business, NBCChicago.com, USA TODAY, Muck Rack, 11Alive.com, Kare11.com, WLTX.com, WMAZ.com, WCPO.com,, WLWT.com WEWS.com, WPTV.com, KNXV.com, WFTS.com Naples Daily News, others

  • LinkedIn
  • Instagram
  • Amazon

Location: Charlotte, North Carolina

Email: h.pennebaker@gmail.com

Contact

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